Remerge utilizes the AppsFlyer Android click-tracking link to achieve the following goals:
- Ensure the most optimal user experience.
- Notify AppsFlyer of a user click driven by a Remerge ad.
Please note:
- A Retargeting attribution link can be re-purposed for a User Acquisition campaign, but NOT the other way around.
- The is_retargeting=true parameter will display your clicks in the AppsFlyer retargeting dashboard. To avoid that, you may remove this parameter.
Prerequisites:
- Inform your Remerge Account Manager if you are running any preload campaigns and if so, with which of the following:
- Original Equipment Manufacturers (OEMs)
- App Discovery Platforms.
- Mobile Carriers.
The following guide takes you through Android tracking link generation with AppsFlyer to accommodate the User Acquisition campaign strategy. Please follow the instructions, and in case of any questions, reach out to your Remerge Account Manager.
1. Configure Integration
- Log in to your AppsFlyer account.
- Select your app.
- Go to the left-hand corner of the dashboard and select Configuration > Active Integrations > locate Remerge from the search bar > Integration tab. Toggle settings as follows:
- Activate partner - ON.
- Install view-through attribution - ON.
-
Re-engagement view-through attribution - ON.
2. Generate your Remerge Tracking Link
Please note: The settings under the Attribution link tab are NOT SAVED in the AppsFlyer platform. This tab is ONLY employed to generate a tracking link with the required parameters for a Remerge campaign.
- Go to the left-hand corner of the dashboard and select Configuration > Active Integrations > locate Remerge from the search bar > Attribution link tab.
- Go to Choose your attribution link type and toggle ON Use a single-platform link.
* You may skip the Attribution link parameters section, as the required standardized list of parameters and values (e.g., clickid={clickid}) will be automatically populated in AppsFlyer's User Interface.
3. Customize Campaign Windows
- Go to the Click-through lookback window and set the bar to your preferred time frame. Upon completion, AppsFlyer will populate the &af_click_lookback=x tracking link parameter with your value of choice.
- Below is an example of a final Remerge Click Attribution Tracking Link. Ensure your attribution tracking link includes the pid=remerge_int parameter (Remerge identifier) in the tracking link before submitting it to Remerge.
- Go to the View-through lookback window and set the bar to your preferred time frame. Upon completion, AppsFlyer will populate the &af_viewthrough_lookback=x tracking link parameter with your value of choice.
- Below is an example of a final Remerge Impression Attribution Tracking Link. Ensure your attribution tracking link includes the pid=remerge_int parameter (Remerge identifier) before submitting it to Remerge.
- Save your newly created attribution tracking links by clicking the Save Attribution link button at the bottom right-hand corner of the page.
4. Share your Remerge Attribution Links with Remerge
- Inform your Remerge Account Manager if you are running any preload campaigns and if so, with which of the following:
- Original Equipment Manufacturers (OEMs)
- App Discovery Platforms.
- Mobile Carriers.
- Share a screenshot of your Integration Page.
- Forward your newly generated Remerge Attribution Tracking Links to your Remerge Account Manager.