The following document provides you with insight into the type of placeholders you may add to your Click and Impression Template URL. Please note: While some placeholders can be viewed as optional, the device_id_raw is a mandatory placeholder, and as such, it must be part of the template URL.
| Content | Example | Placeholder |
| Campaign Name | remerge_i_o_s | {external_campaign_name_raw} * Capital letters should be separated by an underscore. |
| Campaign ID | 235266 | {campaign} |
| Creative Name | creative_banner_320_50.png | {ad_name} This is the file name |
| Creative ID | 34688 | {ad} or {creative} |
| Google Advertiser ID/ Apple IDFA |
10059fa8-870f-4da9-8183-1b428e92a25e / DBC04712-89D2-4447-9855-559E49ACF8D7 |
{device_id_raw} |
| Country | de | {country} |
| Partner | mopub23 | {partner} |
| Publisher | for iOS: 911793120 for Android: com.gramgames.tenten |
{publisher} |
| Click ID (Unique to the impression slot offered by the RTB Ecosystem) |
wCvxiqsvjH34EUCD | {click_id} or {clickid} |
| New! Creative Set (In case you are running two sets of static banners, you are able to see which one was displayed. You may inform your Account Manager of the naming of the sets.) | set_1, set_2, christmas_2017 | {{Ad.Label.Name.Encode}} |
User-Agent and IP Address
- For Client-Side Click URL - you will receive the User-Agent and IP Address directly from the user's device.
- For Server-Side Click & Impression Forwarding - Remerge forwards the User-Agent header and the originating IP Address in the X-Forwarded-For header of the S2S Url. (Remerge does not have separate macros for User-Agent and IP Address).
Cost Macros
| Content | Example | Placeholder |
| cost_type | cpc | cpc |
| amount | 0.23 | {{Campaign.BuyingPriceAsMoney.Float32"USD"}} |
| currency | usd,eur | usd |