Remerge utilizes the Singular click tracking link to achieve the following goals:
- Ensure the most optimal user experience by deep linking the user directly to a specific in-app location.
- Notify Singular of a Remerge click.
The following guide takes you through the process of Android tracking link generation with Singular. We have split this guide into two parts: Legacy Links, and Singular Links. Ensure to review the below-mentioned deep linking and dynamic deep linking points and Android Prerequisites, after which, adhere to the steps in the accompanying guide. In case of any questions, please reach out to your Remerge Account Manager.
General & Dynamic Deep Linking Information Guidelines
- Enable [x] Retargeting by toggling ON Enable Reengagement upon tracking link creation, as displayed below. This automatically adds &re=1 to your tracking link. Examples can be found by visiting Singular's Configuring Retargeting and Reattribution page:
- In case your tracking link needs to be Dynamic, ensure that it contains a variable (e.g.{product_id}) that Remerge can replace dynamically, as this enables us to reroute your users to the exact product page within the app.
Legacy Links
Legacy Links are tracking links that are most commonly used by Singular's clients.
In the tracking link User Interface, clients may insert their own Custom Raw Scheme. In case the tracking link needs to be Dynamic make sure to add a variable to your User Interface upon deep link creation and append it to your final tracking link. For step-by-step instructions on Legacy Links creation please follow the below guide.
1. Select App Settings
- Log in to your Singular Account, and go to Attribution > Create Link, located on the upper left-hand corner of the dashboard's menu.
- Select your App, Site, and Destination URL, as displayed below (In case you are unable to find the site and/or destination URL in the drop-down of the corresponding lists, please refer to the Apps screen and update the missing data).
2. Configure Deep Linking
- Upon selecting your deep link destination URL:
- Select your deep link from the corresponding Deeplink Destination URL drop-down menu.
- Ensure your deep link can be utilized as a deferred deep link, by checking the corresponding Deferred destination option, as displayed below:
3. Locate Remerge
- Select Remerge from the list of sources by typing it in the corresponding Source field, as displayed below.
4. Generate your Tracking Link
- Enter Campaign Name, click on Generate Link and copy your newly created tracking link by clicking on the Copy button, located at the bottom right-hand corner, as displayed below:
5. Test your Tracking Link
- Send yourself the created tracking link (for example, via an email or slack) and click on it from your mobile phone. You should be able to open the link, and thus, your app. If this is not the case, please review and repeat steps 1-4.
6. Share your Tracking Link with Remerge
Upon completion of the above-mentioned steps and prior to going live, ensure to provide your Remerge Account Manager with the following:
- Click tracking link (and impression tracking link if available).
- Screenshot of your attribution windows.
Singular Links
* Rolled out to clients as of 01.08.19
Singular Links are tracking links that automatically leverage Android intent technology to create deep links.
In order to make your Singular Links Dynamic, a certain variable (parameter) should be appended to the link. In most cases, clients should simply add &_p={product_id} to their tracking link. Nonetheless, we encourage clients to consult internally on the topic of their redirect method, the exact placement of the variable (e.g. {product_id} or other) as well as the path parameter, &_dl={asdf}.
That being said, we advise to ensure the following:
- The path to the exact landing page is placed behind the _dl= parameter.
- The exact same path is also placed behind the _ddl= parameter, which ensures that in a deferred deep linking scenario, your user is nevertheless forwarded to the correct location.
Please be advised: In case you have the option of creating both Legacy Links and Singular Links, please provide Remerge with both, as Remerge benefits from a variety of options.