Remerge utilizes event stream for the purpose of building segments for campaign targeting. The event stream takes place in real time, thus enabling Remerge to update segments in real time as well.
Braze can define a segment of users you may send Remerge via Webhook. The following guide takes you through the required steps to activate the event stream from Braze to Remerge. In case of any questions, please contact your Remerge Account Manager.
- Please Note.
- Braze does not automatically collect the device IDs (Google Advertising ID & IDFA) on your behalf. Therefore, make sure to collect, store and provide Remerge with the device IDs in the following formats:
# Apple IDFA- upper case with dashes (example: DBC04712-89D2-4447-9855-559E49ACF8D7). Ensure to send Remerge the Apple IDFA in an upper case, Braze's default format.
# Google Advertising ID- lower case with dashes (example: 10059fa8-870f-4da9-8183-1b428e92a25e). Ensure Android Google Advertising ID is sent to Remerge in a lower case format by employing the | downcase method in the webhook template (upper case will be rejected by the system).
- Webhook Setup.
- Give the segmented audience an event name, which Remerge will later use in campaigns.
- Provide Remerge with your app's unique application identifier (Android & iOS). Unique App Identifier examples:
# From the App Store (e.g. 911793120)
# From Google Play (e.g. com.gramgames.tenten)
- Reach out to your Remerge Account Manager to receive your key and ensure correct setup.
For more in-depth instructions visit: How to set up Webhooks in Braze for Remerge