Dynamic Ads are ads, based on and customized to a user's journey within a specific app. Said ads are created by filling an ad template with images and product information from a regularly updated (product) Feed. The feed is a list of all client offerings and details on each product.
For each client, Remerge prepares a unique Ad Template, filled with product details taken directly from their feed. Clients are then able to review the template and see what is it that potential users see upon ad display.
Remerge has the capability to run Dynamic Ads not only as traditional banners but also in a Native traffic format, which allows the best use of all existing mobile traffic. No additional work is required from your side.
How does it work?
- Remerge learns about how products are viewed/used from the Events:
We receive both the events and attributes associated with these events from your attribution provider, upon your activation of the event stream on their dashboard. The attributes contain a product ID which is a unique ID that needs to match one of the columns in your feed. Our Solution Engineer then confirms the match.
- Remerge uses that knowledge to create engaging, relevant ads (Dynamic Ads):
Your Remerge Account Manager advises you on the right segments to target. Once the opportunity presents itself to show an ad to any of these users (impression on the OpenRTB space) Remerge prepares a custom ad for said user.
- Deep Linking- we bring users back to your app:
Once users click on any of the products presented in the custom ad, they are deep-linked not simply directly to your app, but rather to the specific page of the product, they clicked on earlier. In order to ensure a smooth deep linking process, we need to test (and consequently require) your tracking links ahead of time.