Event attributes (*also known as rich in-app events, or events with arguments), provide additional insight for Remerge to later utilize for the purpose of retargeting. These attributes are implemented during a standard SDK integration, which means that Remerge automatically receives them all from your attribution provider, once you toggle their dashboard.
Below guides on event attributes implementation with the various attribution providers can be found here:
* Naming convention is subjected to company's preferences.
** However, Singular's setup requires a reach out to Singular's support team, as they need to alter Remerge's callback template in order to include the attributes in the callback.