Adjust's Audience Builder is an advanced remarketing tool, offering its clients a method to build audience segments and connect them to a particular network.
Remerge has integrated the feature to automate recurring user list imports. For your convenience, we have gathered a list of cases in which you may utilize Adjust's Audience Builder:
- You would like to provide Remerge with data unavailable via in-app events.
- You would like to achieve an even split of users in a head-to-head test.
- You would like to run a test campaign with Remerge with a specific one-time list of users.
- You have just turned on real-time in-app events for Remerge and would like to share the last three months of app-opens/in-app purchases with us (as per our Historical Data guide).
The following guide takes you through the implementation of Audience Builder. We also encourage you to visit Adjust's Frequently Asked Questions section.
Please note:
- The feature is available to the Admin or Editor roles ONLY.
- The feature is available to particular clients and price plans ONLY. For further information, please reach out to your Adjust Account Manager.
Prerequisites: Ensure to Turn ON your event live stream by following our step-by-step guide to the activation of Event Forwarding from Adjust to Remerge. In case of any questions, please reach out to your Remerge Account Manager.
1. Build your Audience
- Log in to your Adjust Account, go to MENU > Audience Builder, located on the upper left-hand corner of the dashboard's navigation menu.
- You should find yourself in the Audience Builder section of the dashboard. Click on NEW AUDIENCE, located below the MENU icon.
- A Create an Audience pop-up window should appear on the right-hand corner of the dashboard.
- Go to the NAME field and enter your Audience name, which should reflect the user segment you wish to target, as per the below example.
- Go to the STORE field and select your platform (Android/iOS) by clicking on the corresponding icon.
- Select your ID TYPE by clicking on the ADVERTISING ID option.
- Go to the APPS field and select your App from its drop-down menu.
- Upon completion, click on the checkmark sign, located below the APPS field.
- Go to the ADD CONDITION field and select your Condition/s from the field's drop-down menu.
- Define the timeframe by selecting it from its respective drop-down menu. Ensure to click on the checkmark sign after each condition (the number of potential conditions is unlimited).
- The group icon, located at the top right-hand corner of this section, will display the approximate number of users that meet the criteria.
- Upon completion, click on the NEXT button, located at the bottom of the page.
- You should find yourself in the Groups section of the dashboard. Split your audience into 1-10 groups by selecting the number of groups from the drop-down menu of its respective field (there is no risk of group overlaps, which means a user will NEVER be targeted twice by various networks).
- Upon completion, click on the CREATE button, located at the bottom of the page. You have now successfully created your user lists.
2. Share your Audience with Remerge
- A pop-up window with URLs should appear on the right-hand corner of the dashboard. These URLs represent the previously defined segments and are dynamic, as they automatically update with users who meet the conditions.
- Each URL links to a CSV formatted file that contains a list of device IDs per segment, which you may share with Remerge.
- Go to LINKS, find your URL, and click on the Copy (clipboard icon) to copy the URL.
- Upon completion, forward the URL to Remerge.
3. Confirm Setup
- Copy and paste your final URL into your internet browser, which should initiate an automatic file download, and confirm the correct implementation of the previously mentioned steps.
- Reach out to your Remerge Account Manager to confirm process completion and enable testing.