Static Ads are the advertising images (banners) that Remerge uses in order to run retargeting campaigns.
These types of ads are easily maintained as they contain permanent (static) content that needs to be assembled only once, which makes for an easily monitored ad format that requires a relatively low time commitment. That being said, and especially since the content of such ads is of an unvarying nature, their creation requires accuracy and precision.
Static ads might appear in a variety of formats, such as image, video, or animation. However, and regardless of the displayed format, static ads are referred to as static since all of the users are exposed to the same set of ads.
Clients can provide us with more than just one set of static ads. We group all of the different sizes/formats of a certain ad and combine them into a single Ad Label.
The Ad Label can have timers, and as such, be turned ON and OFF by the system. This means that if, for instance, a client would like to show Valentines' Day ads, we can ensure to exclusively display said ads within the requested timeframe.
Below is an example of the dashboard settings you may choose in order to view the performance of your campaign per ad and/or ad label: 
For further information on our creative guidelines, supported ad formats and sizes, as well as prohibited content rules, please visit our Best Practice Principles, Static Assets, Native Assets, Video Assets, and Prohibited Content pages.