Static Ads are are the advertising images (banners) that Remerge uses in order to run retargeting campaigns.
Clients can provide us with more than just one set of static ads. We group all of the different sizes/formats of a certain ad and combine them into a single Ad Label.
The Ad Label can have timers, and as such, be turned ON and OFF by the system. This means that if, for instance, a client would like to show Valentines Day ads, we can ensure to display said ads exclusively within the requested timeframe.
Static ads are easily maintained as they contain permanent (static) content that needs to be assembled only once. They make for an easily monitored ad format that requires a relatively low time commitment. That being said, and especially since the content of such ads is of an unvarying nature, their creation requires accuracy and precision.
Below is an example of the dashboard settings you may choose in order to view the performance of your campaign per ad and/or ad label:
For further information about our creative guidelines, supported ad formats and sizes, as well as prohibited content rules, please visit our Best Practice Principles, Static Assets, Native Assets, Video Assets, and Prohibited Content pages.