Android Tracking Link Generation

Remerge utilizes the AppsFlyer click tracking link to achieve the following goals:

• Ensure the most optimal user experience by deep linking the user directly to the exact product page within the app.
• Notify AppsFlyer of a Remerge click. 
  
  

The following guide takes you through the process of Android tracking link generation with AppsFlyer.  In case of any questions, please reach out to your Remerge Account Manager.

1. Enable In-App Retargeting 

• Log in to your AppsFlyer Account and select your app.
• Toggle ON Enable retargeting attribution. 
• Go to Minimum time between re-engagement conversions and select the None option, located at the bottom of the page. 
  
  

2. Locate & Activate Remerge 

• Go to the navigation menu, located on the left-hand corner of the dashboard, scroll down to Configuration, and select Integrated Partners.
  
  
  
  
• Find Remerge by entering it in the search field and click on its logo to open our configuration window, located on the Integration tab, and toggle ON Activate partner. Please note: Each partner integration (advertisers & agencies) requires an initial manual activation. The Activate partner toggle MUST remain ON at ALL TIMES (for a step-by-step guide and further information on the Integration tab please visit our Event Forwarding with AppsFlyer Guide).
• To also employ the View-Through Attribution methodology, remain on the Integration tab, scroll down to Re-engagement attribution, and toggle ON Re-engagement view-through attribution:
  
  

3. Generate your Remerge Attribution Link

Click on the Attribution Link tab, in order to create attribution links to be employed in your campaign with Remerge. Please note: You are merely utilizing a wizard that is designed to help you with URL creation, windows, and other aspects of your campaign setup. This means that AppsFlyer DOES NOT automatically save your generated attribution links. The below screen will be displayed upon clicking on the Attribution Link tab.

• Add Parameters - The click attribution link consists of parameters. Said parameters provide you with insights you may later utilize for the purpose of campaign analysis and marketing strategy. Adding parameters can be done in one of the following methods: 

1. Utilize our template - You may leave the fields (placeholders) blank. In turn, we will dynamically populate the parameters on your behalf and replace them with their actual values. 

2. Enter the parameters - You may enter the parameters manually while adhering to the below guidelines (you may replace predefined parameters with new parameters and/or values).

• To ensure the integration of Cost tracking, DO NOT edit the following parameters:
  
  

  af_ad={ad_name}

  af_ad_id={ad}

  af_adset={{Ad.Label.Name.Encode}}

  af_adset_id={{Ad.Label.Id}}

   

• DO NOT utilize af_sub5, as Remerge utilizes said parameter for internal debugging purposes. 

The following is a standardized list of parameters and values implemented in Appsflyer's User Interface: 

&clickid={clickid}
&advertising_id={device_id_raw}
&c={campaign_name_raw}
&af_c_id={campaign}
&af_ad={ad_name}
&af_ad_id={ad}, &af_siteid={partner}
&af_sub_siteid={publisher}

• Set up Retargeting - Enable retargeting by toggling ON Retargeting Settings, as displayed below. Once retargeting is enabled, AppsFlyer automatically adds the is_retargeting=true tracking parameter to the target URL. Your Remerge tracking link is now a retargeting attribution link URL.
  
  
  
  
  

• Configure the deep link by selecting the Use the standard tracking link option:
  
  
  
  

• Add deep linking information. Ideally, ensure to enter the raw deep link path to the exact product page in your app. If this is not possible, make sure to provide us with a raw deep link that opens your app. Entering the deep link data in the Deep Link URL box populates the af_dp= parameter in the tracking link found at the bottom of the page. As previously mentioned, we do recommend providing us with a path to the exact landing page, as it promotes a superior user experience. 
  
  
  
  
• You may add an inactivity window. Follow the below instructions should you choose to do so:
  
  
  • Activate the Ignore active user for retargeting option by toggling it ON.
    
    
    
    
  • Go to the Inactivity window option and set the slider to your preferred time frame (1-30 day range). 
    
    

The inactivity period parameter (in our specific example, af_inactivity_window=7d) is now appended to your final Remerge attribution tracking link, located at the bottom of the page.
 

That being said, In favor of maximizing scale and performance, we strongly advise leaving the Ignore active user for retargeting toggle turned OFF.

• Select your Re-Engagement Window - Set the post-re-engagement time frame in which a user's in-app events should be attributed to Remerge (values can range between 1-90 days, up to 23 hours, or a lifetime), as shown below. AppsFlyer populates the &af_reengagement_window=x attribution link parameter with your value of choice. 

• Select your Click-Through Lookback Window - Set the maximum time passing from a click to re-engagement, as shown below. AppsFlyer populates the &af_click_lookback=x attribution link parameter with your value of choice. For further information on AppsFlyer's Lookback Windows please visit the Lookback Window Configuration Page.
  
  

The final version of your Remerge Click Attribution Link should resemble the following structure:

• Select your View-Through Lookback Window, as displayed below, and reenter your preferred time frame. 
  
  
  
  
• Ensure your newly generated Impression Attribution Link includes the below parameter:
  

  &af_viewthrough_lookback=1d 

The final version of your Remerge Impression Attribution Link should resemble the following structure:

The pid=remerge_int is a Remerge-specific identifier, which lets AppsFlyer know the click is coming from Remerge. Ensure that the pid=remerge_int parameter is included in the tracking link prior to submitting your final attribution link to Remerge.

4. Share your Remerge Attribution Links with Remerge 

Upon completion of the above steps, and before going live, copy your newly generated tracking links from the bottom section of the attribution link generator and forward said links to your Remerge Account Manager. Please adhere to the below guidelines for error prevention purposes:

• Create your Tracking Links as per the above instructions ONLY (Integrated Partners > Remerge > Attribution Link) and DO NOT employ the below configuration option:
  
  
  
  
• ALWAYS provide Remerge with the Long Link in case you have utilized AppsFlyer's custom link creation tool. For further information on Long / Short Links, visit AppsFlyer's Creating Links page.