How to set up Adjust tracking links for Re-engagement (RE) campaigns (Adjust Suite)

The following document is our step-by-step guide to Android & iOS tracking link generation via Adjust's most recent offering, the Adjust Suite. Please review the below instructions, and in case of any questions, reach out to your Remerge Account Manager. For iOS reengagement campaigns ask your developer to set up Universal Links. Upon completion, follow the below steps. 

1. Structure Tracking Link

• Select your Link name by entering its name in its respective field.
• Your Campaign parameters should be the default values provided to you by your Remerge Account Manager.
• Click on Include ad spend parameters.
• Upon completion, click the Next button at the bottom right-hand corner of the dashboard.
  
  

2. Set Up User Destinations

• Always choose a Custom URL to send users on supported devices. It is important is to choose a URL which will send users in the main Home page or main Product page of the app. The Custom URL will also be the Fallback URL when redirecting the user in the unsupported devices. Click the Next button at the bottom right-hand corner of the dashboard to save the input.
  
  
• Define a deep link
  In this step, in the User Destinations window, in the section Define a deep link, please select the button with the title "Set up deep linking". It will pop up a window for you to add the deep links for the app enabled in step App Selection. Please, add the App Prefix and App Scheme.
• If you are not ready to create the deep link at this point skip to Step 3, we will return to it later on.
  
  

3. Configure Attribution Settings

• Configure Click and Impression timeframes for New users: attribution and Existing users: reattribution in their respective sections below, as discussed and agreed upon with your Remerge Account Manager. You may configure the settings by clicking the Edit button to the right of your respective fields and selecting the appropriate timeframe from their drop-down menus. 
• For both Clicks and Impressions you must toggle on Enable device matching. We recommend to Enable probabilistic modelling
• Important: For click tracking links, we generally recommend toggling off Enable temporary attribution, as this may have negative impacts on your campaign performance.
• Once configured, the Edit button will appear as Done. 
• Upon completion, click the Next button on the bottom right-hand corner of the dashboard.
  
  

4. Review Setup & Create Tracking Links

• Review your final choices, and upon completion, click the Create link button on the bottom right-hand corner of the dashboard.
  
  
• You have now successfully created your Tracking Link URLs. From the Link URLs tab, click the Copy URL button to the right of your respective links, as you need to provide your Remerge Account Manager with said information.
  
  
  

5. Locate your Universal Link

• Go to AppView > All apps and select your app.
  
  
  
  
• Go to the Platforms tab and click the Edit button.
  
  
  
  
• The Platform section will display the corresponding Universal Links data.
  Switch On Enable Universal Linking to reveal  the Raw Universal Link.
  Copy the Raw Universal Link, as you need to provide your Remerge Account Manager with said information.
  
  
  
  
• After hitting Save, you see Universal Linking Enabled
  
  
• In case you did not create a deep link in Step 2, go to Campaign Lab > Deep link generator.
  • On the section "Choose a base Link" > Select the App > Select the Link. Check the Deeplink on the Edit icon.
    
    
    
    
  • Next, click Save
    
    
    
    
  • Then come back to AppView > All apps > Platforms and jump to the beginning of Step 5
    • Select Edit setting
    • Switch On Enable Universal Linking
    • Copy Raw Universal Link
    • Hit Save

6. Retrieve Attribution Window Information

• Click the Attribution settings tab and take a screenshot of your attribution windows, configured in Step 3, as you will need to provide your Remerge Account Manager with said information.
  
  
  

7. Share your Tracking Links & Attribution Windows with Remerge

• Upon completion of the above steps, provide your Remerge Account Manager with the previously collected information:
  
  • Tracking Link URLs.
  • Raw universal link.
  • Attribution Settings Screenshots.