Firebase is a Google mobile & web application development platform, providing Remerge with event data.
Remerge requires confirmation of app open to measure campaign performance. In certain scenarios and depending on campaign goals, both app open and conversion events are necessary to asses the effectiveness of a marketing campaign.
Please note: in order to establish attribution of a post click activity, clients need to employ the services of an attribution provider. Remerge is an attribution provider, offering attribution as a free service to its clients. Alternatively, clients may select any of the attribution providers listed on our "Setup & Integration" page, with the exception of Firebase, Braze and mParticle.