Adjust Audiences

The following document is our step-by-step guide to Adjust's Audiences, an advanced remarketing tool enabling clients to build, download, and share customized privacy-compliant user lists with Remerge. The lists segment users based on conditions such as device type, install date, app activity, and more. Please review the below instructions, and in case of any questions, reach out to your Remerge Account Manager. 

1. Build your Audience 

• Log in to your Adjust Suite account.
• Go to the middle section of the Adjust dashboard, scroll down, and select Campaign Lab > Audiences.
  
  
   
• Go to the right-hand corner of the dashboard and click + New audience. 
  
  
   
• Enter your audience name in the Name field.
• Select your Store and ID type by toggling their respective options.
• Upon completion, click the Next button on the right-hand corner of the dashboard.
  
  
   
• Select your app/s. Please note: If you select multiple apps, some conditions will not be available for selection.
• Upon completion, click the Next button on the right-hand corner of the dashboard.
  
  
   
• You may filter your audience by setting certain conditions on your user list, which you may select from the Condition drop-down menu (this is an optional step, which you may skip).
• You may add additional conditions by clicking + AND and selecting it from its drop-down menu. 
• Upon completion, click the Next button on the right-hand corner of the dashboard.
  
  
   
• You may divide your audience into 1-10 groups, which you may select from the Number of groups drop-down menu (this is an optional step, which you may skip).
• Upon completion, click the Next button on the right-hand corner of the dashboard.
  
  
   
• Review your previously selected choices and implement any changes you see fit.
• Upon completion, click the Create audience button on the right-hand corner of the dashboard.
  
  
   
• You have now successfully created your audience. You may also Manage/Edit/Delete your audience upon need.

2. Share your Audience with Remerge

• Click the Share with a partner button on the right-hand corner of the dashboard.
  
  
   
• Select Remerge from the Partner drop-down menu.
• Upon completion, click the Share button on the right-hand corner of the dashboard.
  
  

3. Confirm Setup 

• Contact your Remerge Account Manager to confirm process completion and enable testing.