Terminology & FAQ

Naming conventions and attribution models are subject to a partner's preference and marketing strategy and can thus vary from partner to partner.

We have decided to share the following clarifications to ensure alignment between the different parties concerning the exchanged information and expected performance. Below you should find insight into Adjust vs. Remerge-specific terminology, followed by answers to the most frequently asked questions.  

Terminology

Adjust

Click - Adjust counts a click each time a tracking link hits Adjust's server.

In the case of a double click (either due to an issue with an operating system, SDK implementation,  version bug, or a user clicking the same ad twice), all server hits will appear on the Adjust dashboard.

Attribution - You are most likely to run with multiple ad networks or agencies. Adjust utilizes the combined knowledge of all your marketing activities for attribution. Additionally, Adjust is not limited to Remerge clicks for attribution (i.e., displays all of the partners' attribution data). However, once a device is reattributed to Remerge following the reattribution event, the device maintains its status as a life-long attributed (to Remerge) with all following events from the device until another reattribution would happen and the device would be reattributed to another different partner. 

Reattribution Window - Defines the timeframe of triggered events by either an ad impression or a click that should be reattributed to a particular partner.

Tracker Settings:

• The tracking links can be created on three different levels: Network (top level), Campaign (sublevel 1), and Adgroup (sublevel 2). However, please follow the below guidelines:
  
  
  • Utilize the Top Level upon tracking link creation.
  • Implement the following steps on ALL of your Attribution and Reattribution Windows:
    
    
    • Set your Attribution and Reattribution Windows on the App level (for all of your tracking links (levels) to inherit the windows from the App level). 
    • Provide Remerge with a Network Level tracking link (and thus inherit the Attribution and Reattribution Windows from the App Level).

You may retrieve the Attribution and Reattribution Windows from either the App or Network level as follows:

App Level 

• Log in to your Adjust account.
• Go to the upper left-hand corner of the Adjust dashboard and click on MENU > Apps. 
• Select your app.
• Click on the bottom drop-down arrow.
• Go to SET UP YOUR APP > All Settings > Attribution. 
• Attribution Tab (User Acquisition Campaign):
  
  • Enable Click-Based and Impression-Based attribution.
    
    
    
    
• Reattribution Tab (Retargeting Campaign): 
  • Enable Click-Based and Impression-Based attribution.
    
    
    

Network (Partner) Level

• Log in to your Adjust account.
• Go to the upper left-hand corner of the Adjust dashboard and click on MENU > Apps. 
• Select your app.
• Click on the bottom drop-down arrow.
• Go to SET UP YOUR APP > All Settings > Trackers.  
• Locate your tracking link from the Network-Level Trackers list.
• Click on the wheel symbol > EDIT. 
  
  
  
  
• Forward Remerge a screenshot of your Attribution and Reattribution settings inherited from App Level (you should find the DEFAULT label to the right of ATTRIBUTION SETTINGS).
  
  

Remerge

Click - Remerge counts one click ID per an OpenRTB impression ID. In case of an issue with an operating system, SDK implementation, or a user clicking the same ad twice, we deduplicate the click and count it only once.

Attribution - You likely collaborate with multiple ad networks/agencies/partners. However, Remerge does not have visibility or insight into any other campaigns you could potentially be running. Our dashboard takes ALL of the Remerge-triggered clicks and impressions (that fall within the windows communicated to us) into account, and as such, you can see the full effect of your Remerge campaign activity. Accordingly, please keep Remerge updated on any changes in your windows.

Frequently Asked Questions 

1. Why am I noticing several clicks on the Adjust dashboard, even though the Remerge campaign is no longer running? 

Certain publishers cache ads with the click URL and wait for the optimal moment to display it to a user. When a campaign stops on Remerge's side, we stop delivering new ads to publishers. However, when a publisher already owns an ad, we do NOT influence the timing of said ad's display. Therefore, in this scenario, certain impressions and clicks might arrive delayed and thus appear on the Adjust dashboard.

2. Why is there a continuously growing number of clicks on the Adjust dashboard, even though the Remerge campaign is no longer running? 

These are non-Remerge clicks, as said clicks are NOT triggered by users clicking your ad in a Remerge campaign.

3. What should I do if I have a universal link?

We are happy to support you in this case. Please provide us with information on your link's functionality and the fallback options (in case of an app uninstall).

To attribute the events correctly via your link, ensure to append the Adjust tracking link to your custom URL (&adjust_tracker=f0ob4r), which enables the Adjust SDK to attribute conversions to the proper partner. Additionally, we employ the standard tracking link to notify Adjust of the clicks server side.

4. Should I enable Ad Spend on the Adjust dashboard? 

Please note: The Ad Spend values displayed on the Adjust dashboard slightly differ (1-10%) from our dashboard. If you wish to track cost data, ensure to enable this functionality on the Adjust dashboard as follows:

• Log in to your Adjust account.
• Go to the upper left-hand corner of the Adjust dashboard and click on MENU (three bars) > Apps. 
• Select your app.
• Click on the bottom drop-down arrow.
• Go to SET UP YOUR APP > All Settings > Trackers.  
• Locate your tracking link from the Network-Level Trackers list.
• Click on the wheel symbol > EDIT. 
• Go to Additional Parameters, toggle ON AD SPEND and click on APPLY.