Event attributes* provide additional insight, which Remerge later utilizes for the purpose of retargeting. These attributes are implemented during a standard SDK integration with your attribution provider. This means that once you toggle Event Forwarding on your attribution provider's dashboard, said attributes are automatically sent to Remerge.
In-depth guides on event attribute implementation with the various attribution providers can be found here:
- Branch Custom Events with Properties
* Naming convention is subjected to partner's preferences (also known as "rich in-app events", or "events with arguments").
** Select the forwarding of "Value" upon enabling in-app event postbacks as part of Event Forwarding.