Implementation of Event Attributes

Event attributes* provide additional insight, which Remerge later utilizes for the purpose of retargeting. These attributes are implemented during a standard SDK integration with your attribution provider. This means that once you toggle Event Forwarding on your attribution provider's dashboard, said attributes are automatically sent to Remerge. 

In-depth guides on event attribute implementation with the various attribution providers can be found here: 

• Appsflyer**
• adjust/ios
  
• adjust/android 
• singular/ios***
  
• singular/android*** 
• branch track events  and custom events with properties
• kochava 
• tune

* Naming convention is subjected to partner's preferences (also known as "rich in-app events", or "events with arguments").

** Recently, there has been an incident, in which a client needed to toggle the [x] "Send Revenue" button in order for the rich event data to be sent to Remerge. In case you are sending any rich event data that is not visible to your Remerge Account Manager, we kindly ask you to toggle the [x] "Send Revenue" button. AppsFlyer has been notified.

*** Singular's setup requires you to reach out to Singular's support team, as they need to alter Remerge's callback template in order to include the attributes in the callback.