Below is an overview of the five feasibility and setup aspects you should consider before starting to run Dynamic Product Ads.
1. Event Forwarding
The first prerequisite to running Dynamic Product Ads is receiving your in-app events, which you can achieve by utilizing the services of an attribution provider. You can read more about event forwarding through different attribution providers by visiting our Partner Integration Guides page.
2. Feed URL
- Visit our Feed Availability Guidelines, Feed Format Guidelines, and Feed Image Guidelines articles to learn more about our feed requirements and features.
- In case of a campaign running across multiple Geos, please note the following:
- We may employ one feed per language.
- We require the confirmation of the below:
- Currency symbol.
- Cost formatting (e.g., $500.00 or €12,50).
- A language-specific call-to-action.
- Access to your product feed via a URL.
- Time and timezone of the feed's daily update.
Please note: We use a list of keywords to blacklist any prohibited content from the feed. Ideally, we prefer that you exclude said content from the feed as soon as possible.
3. Deep Links
Please confirm internally that your app contains deep links in general and universal links for iOS and individual paths to each product that will be sent through the feed. You may create universal links internally or leverage an attribution provider with whom you have implemented universal links for iOS.
- An example of a raw deep link path for iOS and Android: myapp://store/view/{product_id}.
- An example for iOS UL: https://seatgeek.com/e/events/4551512
Please note:
- Universal links require deep links to function.
- In order to ensure a smooth deep linking process, we need to be able to test your links. Please make sure to provide us with the links at your earliest convenience.
4. iOS & Android Trackers
Apart from deep links, we also need the click and (if possible) impression trackers from your attribution provider. You can read more about the tracker generation by visiting our Partner Integration Guides page.
5. Preferred Ad Template
We kindly ask you to provide us with your logo and creative guidelines as well as an Ad Template that fits your vertical and offerings. We then create a personalized Ad Template for you, which you can review before going live.
Please note: We implement Google Web-safe fonts in our creatives. For more information on Google-web-safe fonts please visit https://fonts.google.com/.