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Kochava

Android & iOS Tracking Link Generation

Remerge utilizes the Kochava click tracking link to achieve the following goals:

  • Ensure the most optimal user experience by deep linking the user directly to a specific in-app location.
  • Notify Kochava of a Remerge click.

The following guide takes you through the process of Android and iOS tracking link generation with Kochava. In case of any questions, please reach out to your Remerge Account Manager.

1. Locate your App 

  • Log in to your Kochava Account and click on All Apps, located on the upper left-hand corner of the dashboard's navigation menu. 

    Screenshot_2020-02-26_at_12.48.58.png

  • Find your app by typing it in the search bar.

    Screenshot_2020-03-05_at_15.29.44.png

  • Scroll down, find your app, and click on Campaign Manager by selecting it from the dotted drop-down menu to the right of your app name. 

    Screenshot_2020-03-05_at_15.31.34.png

2. Generate your Remerge Tracking Link

  • Go to the upper right-hand corner of the page and click on the Add a Tracker button.

    Screenshot_2020-06-10_at_15.43.07.png

You should find yourself on the NEW TRACKER page.

  • Select your CAMPAIGN and SEGMENT names from their corresponding drop-down menus. Once you have completed the tracking link creation process, you will be able to find the newly created links under the selected names. Alternatively, you may create a new campaign and segment by clicking on the Click here button and following the instructions.

    Screenshot_2020-06-15_at_16.24.31.png

  • Go to the TRACKER NAME field and enter your Remerge tracking link name. 

    Screenshot_2020-06-15_at_17.01.23.png

  • Please note: Acquisition is the default setting in the TRACKER TYPE field. Therefore, ensure to select the Reengagement option from the drop-down menu. 

    Screenshot_2020-06-15_at_17.08.05.png

  • Go to the MEDIA PARTNER field and select the specific Remerge campaign (in our example, Remerge- iOS) option from the drop-down menu. 

    Screenshot_2020-06-15_at_17.10.25.png

  • Tick the SHARE WITH PUBLISHER box. 

    Screenshot_2020-06-15_at_17.16.47.png

  • Go to the TYPE field and select the Custom option from the drop-down menu. 

    Screenshot_2020-06-15_at_17.29.13.png

  • Go to the DESTINATION field and enter the URL information that redirects your user to the digital store of the platform on which your app is located (iOS - Apple App Store / Android - Google Play). 

    Screenshot_2020-06-15_at_17.48.56.png

  • Add your DEEP LINK by entering it in its respective field.

    Screenshot_2020-06-22_at_16.26.00.png

  • Go to the EVENT field and enter your re-engagement event by clicking on the + sign and selecting it from the drop-down menu. 

    Screenshot_2020-06-16_at_12.21.14.png
    Screenshot_2020-06-16_at_12.32.57.png

  • Upon completion, click on the Save button, located at the bottom of the page.

    Screenshot_2020-06-16_at_12.35.41.png

  • You may also edit your tracking link by going to the dotted drop-down menu to the right of your Remerge tracking link name and clicking on the Edit button.

    Screenshot_2020-06-10_at_15.45.21.png

  • You may also review your previously created tracking links by going to the Campaign Manager page and reviewing said tracking links, hosted within the Campaign > Segment > Tracker hierarchy.

    Screenshot_2020-06-04_at_17.04.45.png

3. Configure Lookback Windows 

Kochava's lookback window configuration can be set up on the following two levels: Partner and Tracking Link. 

Partner Level

  • Click on Partner Configuration, located on the upper left-hand corner of the dashboard's navigation menu.

    Screenshot_2020-06-17_at_11.54.42.png

  • Locate Remerge and click on the Reconciliation setting, by selecting it from the dotted drop-down menu to the right of the network name.

    Screenshot_2020-03-02_at_14.57.57.png

You should find yourself on the Click Reconciliation time frame options for the selected network on the right-hand corner of the page. 

  • Go to Click Reconciliation > DEVICE LOOKBACK and enter the time frame (agreed upon with your Remerge Account Manager), by selecting it from the drop-down menu.

    Screenshot_2020-06-17_at_15.19.48.png

  • Leave the rest of the fields empty, as said fields are not applicable to Remerge.
  • Upon completion, click on the Save button, located at the bottom of the page.

    Screenshot_2020-06-17_at_15.24.39.png

Tracking Link Level

  • Go to your previously created Remerge tracking link and click on Overrides by selecting it from the dotted drop-down menu to the right of the tracking link name.

    Screenshot_2020-06-10_at_15.45.21.png

You should find yourself on the Tracker Overrides page, which you may utilize in case you wish to employ different lookback windows. This page automatically overrides the Partner Level (default) lookback windows. 

That being said, for alignment with Remerge and overall campaign optimization, we recommend utilizing the Partner Level (default) lookback windows. Therefore:

  • The Tracker Overrides page fields should be set to Default.
  • EVENT ASSOCIATION LOOKBACK should be set to Unlimited. 

    Screenshot_2020-06-23_at_17.07.52.png

4. Share your Remerge Tracking Link & Lookback Windows with Remerge

Upon completion of the above-mentioned steps and prior to going live, ensure to provide your Remerge Account Manager with the following:

  • Final Remerge Tracking Link.
  • A screenshot of both lookback windows:

    • Partner Level (Reconciliation page).
    • Tracking Link Level (Tracker Overrides page).