The following guide takes you through tracking link generation for Android and iOS apps with AppsFlyer to accommodate the User Acquisition campaign strategy. Please follow the instructions, and in case of any questions, reach out to your Remerge Account Manager.
1. Generate your Remerge Tracking Link
Log in to your AppsFlyer account and select your App. From the sidebar to the left select Configuration > Active Integrations > locate Remerge from the search bar > Attribution link tab.
Go to Choose your attribution link type and select Use a single-platform link.
You may skip the Attribution link parameters section, as the required standardized list of parameters and values will be automatically populated in AppsFlyer's User Interface.
2. Configure Retargeting Settings
For User Acquisition (UA) campaigns, be sure that the Retargeting settings toggle is off.
3. Configure lookback windows for click and view-through tracking links
If necessary, you can update the default lookback windows for click and view-through tracking links. To learn more, see AppsFlyer's guide on lookback windows. If you are working with other ad networks, be sure to align your lookback windows with those of all other ad networks you are working with in order to keep your measurement standards consistent across all your ad networks.
There is no need to make any changes to the links as they are automatically generated based on your parameter selections and tracking link configuration settings.
Note that the view-through lookback window only applies to the deterministic attribution model, and you must ensure that view-through attribution via probabilistic modeling has been enabled. To enable probabilistic view-through attribution, go to Configuration > App Settings and toggle on Enable view-through attribution via probabilistic modeling below Attribution.
Go to the Click-through lookback window and set the bar to your preferred time frame.
Go to the View-through lookback window and set the bar to your preferred time frame.
Save your newly created attribution tracking link by clicking the Save Attribution link button at the bottom right-hand corner of the page.
4. Share your Remerge Attribution Links with Remerge
Inform your Remerge Account Manager if you are running any preload campaigns and if so, with which of the following:
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- Original Equipment Manufacturers (OEMs)
- App Discovery Platforms.
- Mobile Carriers.
Share a screenshot of your Integration Page and Forward your newly generated Remerge Attribution Tracking Links to your Remerge Account Manager.