iOS Tracking Link Generation – Remerge Support

Remerge utilizes the IGAWorks: Adbrix Original click tracking link to achieve the following goals:

Ensure the most optimal user experience by deep linking the user directly to a specific in-app location.
Notify IGAWorks: Adbrix Original of a Remerge click.

Universal Links

In 2015, with the launch of iOS 9, Apple has introduced Universal Links to the market and changed the way deep links are handled in iOS. Universal Links have become a standard for iOS 10 and above. They are part of the deep linking ecosystem (and as such offer a deep linking functionality), yet unique to the iOS ecosystem.

Universal Links are proven to be especially beneficial when it comes to making the most of your marketing efforts. Therefore, we do kindly ask that you provide us with your Universal Links as soon as possible. The following example is taken from an active (anonymized) Remerge campaign. The evident impact on your user's experience is very much immediate, as we can attest to an instant increase in re-engagement rate, (500%!), upon the implementation of Universal Links in a client's app:

Reengagement Rate:

Screen_Shot_2019-05-07_at_3.54.08_PM.png

The following guide takes you through the process of iOS tracking link generation with IGAWorks: Adbrix Original. To support you with an especially user-friendly implementation, we have split this guide into two parts: the first is meant for your Developer, while the latter, Marketer. In case of any questions, please reach out to your Remerge Account Manager.

Developer Guide

Follow the below instructions to ensure your app is configured to handle deep linking.

1. Set Up Deep Linking

Configure Deep Linking - Edit the info.plist file by following the below steps:

Go to Xcode and open the Info Panel.
Scroll down, open the URL Types section, and add the URL Schemes.
In case you have yet to decide on the scheme value, you may utilize the Adbrix App Key instead, as displayed below (in our specific example, Adbrix App Key = 123456):

2. Test your Deep Link

Build and open the app you have configured for deep linking (Configure Deep Linking step).
Open the app using the Safari browser and enter the scheme value in the address bar. In case of using an Adbrix App Key, enter adbrix123456://.
A functioning app during the testing phase indicates a successful deep linking configuration. For further information on setting up deep linking, please visit our Deep Linking Enablement page.

Marketer Guide

This part of the guide takes you through the process of iOS tracking link generation with IGAWorks: Adbrix Original.

Prerequisites: Ensure your developer has enabled the deep linking functionality in your app as instructed in our Developer guide.

1. Initiate Tracking

Log in to your IGAWorks: Adbrix Original Account, and go to Analytics & Attribution > adbrix Channel-tracking, located on the upper left-hand corner of the main page.

2. Add Remerge as your Tracking Channel

Go to App analytics & Channel Tracking, located on the upper left-hand corner of the navigation menu, and click Add Tracking Link to open the tracking configuration window.
Select Channel:
- Find Remerge by entering it in the Search Channel search field, as displayed below, and click the Remerge logo/Set Channel Link tab.
- If you are unable to locate Remerge, add it by clicking the Add new channel button, located below the Search channel search field.

3. Configure Tracking Link Settings

Set Channel Link:
- Enter the campaign name in the Title field. The Landing URL will automatically be filled with your app-specific information (the app name should be visible in the search field, located at the top of the page, next to the Menu). Upon completion click the Next Step button, at the bottom of the page.
Advanced Setting (Optional):
- Ensure all of your settings and conditions have already been activated, as per the below example. If this is not the case, please click the Go to Postback Setting button and follow the instructions listed on our Event Forwarding page.
- Scroll down and check the boxes, located next to the functions and/or any additional information you would like to add, as per the below example:
- You may either upload previously saved deep link paths or create new ones, by clicking the New Deep Link/Load the saved Deep Link button, as displayed below:
- Enter a Scheme (you may also add a Path). Upon completion, click the Next Step button, at the bottom of the page.

4. Generate your Remerge Tracking Link

Review & Completion:
- Review your campaign settings and ensure the following:
  - The Scheme and Path are configured.
  - You have enabled the View-Through-Attribution method (should it correspond with your campaign needs).
- In case of need for alterations, utilize the Edit button, to the right of each field, and displayed below. Upon completion click the Submit button, at the bottom of the page.
- The following can be viewed as an example of the final versions of your newly created Remerge Click and Impression tracking links:
Go to Media Settings > find Remerge by going to the Filter section and entering it in the Search Channel search field.
Click the Attribution Setting tab, and set your attribution and lookback windows, as displayed below.
Please note: Remerge ONLY works with the identifier window for Click-Through-Attribution, View-Through-Attribution, and the Re-engagement window. We recommend entering the same value for a New Install and Re-engagement as on the Remerge side it would be the same field. Upon completion, click the Save button, located at the bottom of the page.