iOS Tracking Link Generation - Retargeting

Remerge utilizes the AppsFlyer iOS click-tracking link to achieve the following goals:

• Ensure the most optimal user experience.
• Notify AppsFlyer of a user click driven by a Remerge ad.

The following guide takes you through iOS tracking link generation with AppsFlyer to accommodate the Retargeting campaign strategy. Please follow the instructions, and in case of any questions, reach out to your Remerge Account Manager.

1. Configure Integration

• Log in to your AppsFlyer account.
• Select your app.
• Go to the left-hand corner of the dashboard and select Configuration > Active Integrations > locate Remerge from the search bar > Integration tab. Toggle settings as follows:
  
  • Activate partner - ON. 
  • Advanced Privacy (for iOS 14.5+ and later) - OFF.
  • Share SKAN transaction ID - ON.
  • Install view-through attribution - ON.
  • Re-engagement view-through attribution - ON.
    
    

2. Generate your Remerge Tracking Link

Please note: The settings under the Attribution link tab are NOT SAVED in the AppsFlyer platform. This tab is ONLY employed to generate a tracking link with the required parameters for a Remerge campaign.

• Log in to your AppsFlyer account.
• Select your app.
• Go to the left-hand corner of the dashboard and select Configuration > Active Integrations > locate Remerge from the search bar > Attribution link tab.
  
  
  
  
  
  
  
  
• Go to Choose your attribution link type and toggle ON Use OneLink (i.e., your Universal Link):
  
  
  • Select your Onelink from the Select OneLink template drop-down menu.
    
    • For further information on AppsFlyer's OneLink and its respective best practices, please visit the OneLink Overview Page.
    • In case of a newly integrated Universal Link functionality within your app, allow a sufficient time frame for your users to download an updated version of the said app (and thus benefit from OneLink's deep linking capabilities).
      
  • To deep link your user beyond the app-open, you may select the Deep linking option and add Universal Link deep linking parameters in the following structure: https://company_name.onelink.me/10QW?...&deep_link_value=parameter_1
    
    
    
    
    
    
  • Alternatively, you may specify a Deep Link Path in the URI Scheme as per the Define Campaign Strategy step below.

* You may skip the Attribution link parameters section, as the required standardized list of parameters and values (e.g., clickid={clickid}) will be automatically populated in AppsFlyer's User Interface. 

3.  Define Campaign Strategy

• Toggle ON the Retargeting settings option to activate your Retargeting campaign attribution link. Once activated, AppsFlyer will append the is_retargeting=true tracking parameter to the target URL.
• If you have not used the Universal Link deep link parameters, you may enter your URI scheme in its respective field, as displayed below. Ideally, enter the path to the exact in-app you would like to promote with the campaign, which will use this tracking link. Once entered, AppsFlyer will populate the af_dp=parameter in the Remerge attribution tracking link. 
  
  

* Do NOT toggle the Ignore active users for retargeting option.

4.  Customize Campaign Windows

• Go to the Re-engagement window and set the time frame of the in-app events that should be attributed to Remerge (e.g., 30 days) as displayed below. Upon completion, AppsFlyer will populate the &af_reengagement_window=x tracking link parameter with your value of choice.
  
  
  
  
• Go to the Click-through lookback window and set the bar to your preferred time frame, as displayed below. Upon completion, AppsFlyer will populate the &af_click_lookback=x tracking link parameter with your value of choice.
  
  
  
  
• Below is an example of a final Remerge Click Attribution Tracking Link. Ensure your attribution tracking link includes the pid=remerge_int parameter (Remerge identifier) in the tracking link before submitting it to Remerge. 
  
  
  
  
• Go to the View-through lookback window and set the bar to your preferred time frame as displayed below. Upon completion, AppsFlyer will populate the &af_viewthrough_lookback=x tracking link parameter with your value of choice.
  
  
  
  
• Below is an example of a final Remerge Impression Attribution Tracking Link. Ensure your attribution tracking link includes the pid=remerge_int parameter (Remerge identifier) before submitting it to Remerge.
  
  
  
  
• Save your newly created attribution links by clicking the Save Attribution link button at the bottom of the right-hand corner of the page.
  
  
  
  
• Campaign Pointers:
  
  
  • Ensure to create your tracking links as per the above instructions ONLY (Integrated Partners > Remerge > Attribution Link), and DO NOT employ the below configuration option:
    
    

5. Share your Remerge Attribution Links with Remerge

• Forward your newly generated Remerge Attribution Tracking Links to your Remerge Account Manager.