The following document is our step-by-step guide to event forwarding from AppsFlyer to Remerge. Please follow the instructions, and in case of any questions, reach out to your Remerge Account Manager.
1. Verify App Settings
- Log in to your AppsFlyer account.
- Select your app.
- Ensure your app settings meet your strategic campaign needs (e.g., toggle ON Enable View-Through, Enable retargeting attribution, and set your Minimum time between re-engagement conversions to None).
2. Activate Partner
- Click Partner Marketplace, locate Remerge, and click Manage integration.
- Go to the Integration tab and toggle ON the Activate partner option.
3. Configure Event Forwarding
- Go to the Sending option drop-down menu and select All media sources, including organic, at ALL TIMES. Please note:
- Remerge implements retargeting by applying real-time segmentation based on NON-attributed events (i.e., events not attributed to Remerge by Appsflyer). Consequently, you MUST select All media sources, including organic, as this is a PREREQUISITE to running a campaign with Remerge. Neglecting to pick said option will result in your inability to run a campaign with Remerge.
- Remerge implements retargeting by applying real-time segmentation based on NON-attributed events (i.e., events not attributed to Remerge by Appsflyer). Consequently, you MUST select All media sources, including organic, as this is a PREREQUISITE to running a campaign with Remerge. Neglecting to pick said option will result in your inability to run a campaign with Remerge.
- Toggle ON In-app event postbacks.
- Set the In-app events postback window to Lifetime.
- Select the Add manually option.
- Go to the SDK event name column and add the relevant in-app event postbacks as instructed and displayed below. Please note:
- Event names are case-sensitive. Therefore, please start by entering the relevant event name and selecting it from the drop-down menu. Doing so ensures proper integration (e.g., if you have already configured an event name titled af_purchase, AppsFlyer's interface will automatically locate it in its system upon typing the letters af_pur).
- Include the af_app_opened event.
- We recommend selecting the Values & revenue option from the Send revenue drop-down menu.
- As different verticals (and thus, campaigns) utilize various in-app events, your campaign's success relies heavily on the type, quantity, and quality of the (in-app) events you would like us to track. For the optimal campaign setup, select your in-app events with the support of your Remerge Account Manager.
- Upon completion, click the Save Integration button at the bottom right-hand corner of the page.
- Send a screenshot of the Default Postbacks and In-App Event Postback Settings to your Remerge Account Manager (e.g., below screenshot example).
4. Grant Agency Permissions
- If you are an agency, follow the (same) listed above steps for partner activation and postback configuration. For further support, please refer to AppsFlyer's guide. Once done, AppsFlyer's interface will automatically add the parameter af_prt to your Attribution Link.
5. Finalize & Confirm Setup
- Send a screenshot of the App Configuration page to your Remerge Account Manager.
- Reach out to your Remerge Account Manager to confirm the completion of the above steps and the arrival of events.