For your convenience, we have gathered insights on some of the most frequently asked questions concerning Singular's reporting, data display, and creative assets.
Frequently Asked Questions
1. What are Smart/Custom Links? May I utilize Smart Links with Remerge?
Marketers employ Smart (also known as Custom) Links to redirect users to various (device-based) destinations via a single tracking link. Said tracking link can be effective in custom marketing sources such as Email/SMS campaigns, as one CAN NOT predict the device (Android/iOS) the user employs upon clicking on a particular tracking link.
Smart Links do NOT apply to Remerge campaigns, as our campaigns are always platform-specific. This is since the impression slots offered in programmatic are always suited for Android and iOS devices. Therefore, Remerge splits its campaigns by platform (Android/iOS), and thus utilizes two separate links.
2. Is every Singular Link a Universal Link?
No, it is not. Universal Links are unique to the iOS ecosystem. To transform a Singular Link into a Universal Link the domain must be whitelisted in the app. Ensure your developers have met Singular's iOS Prerequisites.
3. Can my tracking link deep link users to various destinations?
Yes, it can! During the tracking link creation process, append a variable (e.g., &product_id={id}) to the deep linking path. Remerge can then dynamically replace the appended variable with a corresponding value from your feed and thus guide your user to the appropriate destination.
4. What type of information may I find in the tracking link?
The availability of information depends on the parameters that have been appended to the tracking link and can thus vary. The following are examples of Remerge's default tracking link templates:
To map out which parameters show as what in Singular reporting (Web UI) refer to Singular's documentation.
To view examples of how Remerge fills in the placeholders refer to our documentation.
5. Why is my tracking link test unsuccessful?
The unsuccessful testing process of tracking links might be due to the incorrect setting of your re-engagement inactivity windows. Ensure to set your re-engagement inactivity windows to ZERO.
6. Does Singular offer the View-Through-Attribution (VTA) method for retargeting?
No, they do not. Singular allows you to provide Remerge with a View-Through-Attribution tracking link for impression tracking.
However, Singular does NOT employ the View-Through-Attribution method for retargeting campaigns.
7. Where are the spend data coming from?
Spend data are streamed solely from the Remerge reporting API, which you set up via Singular's Data Connectors.
8. What is unique about Singular's reporting structure?
Singular's reporting contains a combination of Tracking Link and Network information and does NOT offer two separate reports. Instead, Singular maps the combined data and displays it in a single report on its dashboard. Consequently, clients have visibility to ALL of the data (regardless if it arrives from the network and/or tracking link).
For further visibility, toggle ON the Show more fields option:
- Network Parameters (Network Clicks, Network Impressions, Network Campaign ID) are the parameters that come from the Remerge Reporting API, which you plug into via the Data Connector.
- Tracker Parameters are the data Singular collected via Remerge employing the Singular tracking links in campaigns.
9. How may I add tracking link data as my Remerge data source?
Tracking link data is automatically configured as a data source upon providing Remerge with the Singular tracking link and its utilization in a live campaign. Therefore, clients are NOT required to perform further steps (i.e., Singular collects tracking data by default from the moment of a campaign's go-live).
10. What type of information is streamlined from the Remerge API?
Clients should expect to find impression, click, and cost data arriving from the Remerge API data source. For further information on the type of data, that Singular can pull from the Remerge Reporting API, visit our Remerge Reporting API page. Clients may view said data by logging in to their Singular Account, adding the Remerge reporting API as a data source, and following the steps listed on our Remerge as a Data Connector page.
11. Remerge added Ad Label ID and Ad Label Name to the Remerge Reporting API. Where could I find the information about these fields in Singular's dashboard?
Yes, we have! You may log in to your Singular Account and find the information about Remerge's Ad Label ID and Ad Label Name fields under the Sub Campaign ID and Sub Campaign Name fields. 
12. Where are the creative data coming from and what are the different forms of creative data display?
Creative data are streamed solely from the Remerge reporting API, and clients may view the data in an aggregated or individual form. It is possible to group creative assets in creative clusters based on Image Recognition Technology.
However: In a dynamic campaign, in which the creative URL arrives from a feed, the creative name will not be available in the Remerge reporting API. This also means that the creative data will not be available for clustering or filtering. Instead, the reporting dashboard will display a placeholder ad.