Below is our step-by-step guide to activation of event forwarding from Singular to Remerge. In case of any questions, please reach out to your Remerge Account Manager.
1. Locate & Activate Remerge
- Log in to your Singular Account, and go to ATTRIBUTION > Partner Configuration, located on the upper left-hand corner of the dashboard's navigation menu.
- Find Remerge by entering it in the Partner Configuration search field, located at the top of the page.
2. Configure Event Forwarding
- You should find yourself on the REMERGE Configuration page. Go to the App field and locate your app by selecting it from the field's drop-down menu.
- Go to the Site field and locate the corresponding app platform (Android / iOS) by selecting it from the field's drop-down menu.
- Go to the App-specific Configuration section and tick the Send Postbacks to REMERGE on all installs box (the Include View-Through Attributions field is not applicable and can thus remain empty).
- Set the Click-through attribution lookback window to the required option.
- Go to the Install & Re-engagement Postbacks section and select the Re-engagement option from the Install or Re-engagement field's drop-down menu.
- Go to the Event Postbacks section and include all the events you would like to forward to Remerge, by selecting them from the In-app (SDK) Event Name column's drop-down menu.
- You may add new events by clicking on the + sign to the right of the previously added event.
- Toggle ON Send Revenue.
Please note: Remerge does not accommodate different windows for different events. The lookback window timeframe you have selected in the previous stages of postback configuration will be automatically applied to all of the events that should be forwarded to Remerge. Therefore, refrain from any modification to the selected window.
Please note:
- Ensure to include the following events as they enable Remerge to start retargeting: app_open, purchase/order, and view_cart.
- Additionally, you may include as many events as you see fit. However, as different verticals (and thus, campaigns) utilize different in-app events, your campaign success relies heavily on the type, amount, and quality of the in-app events you would like us to track. In order to ensure the most optimal setup for your campaign, make sure to decide on the events together with your Remerge Account Manager.
- Upon completion, click on the Save button, located at the bottom of the page.
- You may also edit your newly created postback upon need.
Dynamic Ad Campaigns
Event attributes used for dynamic ad campaigns are transmitted to Remerge via the &data={GOOGLE_EVTATTR} parameter. As of August 2019 and going forward, this parameter is automatically appended to a client's postback. Clients that have initiated event forwarding prior to August 2019, should simply click on SAVE, which activates the new postback template URL.
Please note:
- As of 10.09.20 and going forward, you MUST RE-SAVE your Remerge partner configuration.
- Log in to your Singular Account, and go to ATTRIBUTION > Partner Configuration, located on the upper left-hand corner of the dashboard's navigation menu.
- Find Remerge by entering it in the Partner Configuration search field, located at the top of the page.
- Select the Remerge configuration by clicking on the corresponding box.
- Click on the Edit Site Configuration pen, located to the right of the corresponding configuration.
- Scroll down and click on the Save button, located at the bottom of the page (you are not required to implement any further alterations).
- Log in to your Singular Account, and go to ATTRIBUTION > Partner Configuration, located on the upper left-hand corner of the dashboard's navigation menu.
3. Confirm Setup
- Provide your Remerge Account Manager with a screenshot of your final configuration, as per the below example, to confirm the arrival of events and alignment of attribution windows.