The following document provides insight into the process of the Alternative attribution scenarios with Remerge. In case of any questions, please reach out to your Remerge Account Manager.
CTA Scenario
(Click To Event Attribution Window Timeframe: 30 Days)
1. Ad Display
The publisher app displays the ad network's (Remerge) ad that promotes your (advertiser) app.
2. Ad View
Day 1 (2022-01-01): A prospective device user views the displayed ad.
3. Click To Event Attribution Window Activation
Day 2 (2022-01-02): Said device user views the displayed ad once more, and this time, clicks on the said ad, thus activating the (30-Day) Click To Event Attribution Window.
4. Event Generation & Forwarding
Day 3 (2022-01-03), Day 19 (2022-01-19), Day 27 (2022-01-27), Day 32 (2022-02-01): The device user completes a purchase.
Remerge is notified of all of the above in-app activity on behalf of the app user (i.e., purchases) in REAL-TIME.
5. Match & Attribution
Remerge monitors said activity. In the presence of a (device ID-based) match between the user and the generated in-app event/s WITHIN the predefined (30-Day) Click To Event Attribution Window for the advertiser in question, we attribute said events to Remerge.
In our example, the (30-Day) Click To Event Attribution Window is activated on Day 2 (2022-01-02). To that effect, all of the events generated within the scope of the Day 2-Day 31 timeframe (i.e., 2022-01-03, 2022-01-19, and 2022-01-27) are attributed to Remerge.
However, an event generated on Day 32 (2022-02-01) can NO longer be attributed to Remerge, as it occurs outside the scope of the (30-Day) Click To Event Attribution Window timeframe.
Below is a summarized account of the above process:
Events & Windows
(Click To Event Attribution Window Timeframe: 30 Days)
| Event (Action) | Window (Remerge's Eligibility for Attribution) |
| Day 1: User views the ad. | N/A (No attribution activator event). |
| Day 2: User views and clicks on the ad. | Yes (30-Day attribution activator event). |
| Day 3: User completes a purchase. | Yes (within the attribution window). |
| Day 19: User completes a purchase. | Yes (within the attribution window). |
| Day 27: User completes a purchase. | Yes (within the attribution window). |
| Day 32: User completes a purchase. | N/A (Exceeds the 30-Day attribution window). |
VTA Scenario
(View To Event Attribution Window Timeframe: 7 Days)
1. Ad Display
The publisher app displays the ad network's (Remerge) ad that promotes your (advertiser) app.
2. View To Event Attribution Window Activation
Day 1 (2022-01-01): A prospective device user views the displayed ad, thus activating the (7-Day) View To Event Attribution Window.
3. Event Generation & Forwarding
Day 3 (2022-01-03), Day 8 (2022-01-08): The device user completes a purchase.
Remerge is notified of all of the above in-app activity on behalf of the app user (e.g., app-open and purchases) in REAL-TIME.
4. Match & Attribution
Remerge monitors said activity. In the presence of a (device ID-based) match between the user and the generated in-app event/s WITHIN the predefined (7-Day) View To Event Attribution Window for the advertiser in question, we attribute said events to Remerge.
In our example, the (7-Day) View To Event Attribution Window is activated on Day 1 (2022-01-01). To that effect, all of the events generated within the scope of the Day 1-7 timeframe (i.e., 2022-01-03) are attributed to Remerge.
However, an event generated on Day 8 (2022-01-08) can NO longer be attributed to Remerge, as it occurs outside the scope of the (7-Day) View To Event Attribution Window timeframe.
Below is a summarized account of the above process:
Events & Windows
(View To Event Attribution Window Timeframe: 7 Days)
| Event (Action) | Window (Remerge's Eligibility for Attribution) |
| Day 1: User views the ad. | Yes (7-Day attribution activator event). |
| Day 3: User completes a purchase. | Yes (within the attribution window). |
| Day 8: User completes a purchase. | N/A (Exceeds the 7-Day attribution window). |
VTA & CTA Scenario
(View To Event Attribution Window Timeframe: 7 Days)
(Click To Event Attribution Window Timeframe: 30 Days)
1. Ad Display
The publisher app displays the ad network's (Remerge) ad that promotes your (advertiser) app.
2. View To Event Attribution Window Activation
Day 1 (2022-01-01): A prospective device user views the displayed ad, thus activating the (7-Day) View To Event Attribution Window.
3. Click To Event Attribution Window Activation
Day 2 (2022-01-02): Said device user views the displayed ad, thus activating a brand new (7-Day) View To Event Attribution Window.
The user clicks on the displayed ad, thus deactivating the newly activated (7-Day) View To Event Attribution Window and activating the (30-Day) Click To Event Attribution Window.
4. Event Generation & Forwarding
Day 3 (2022-01-03), Day 19 (2022-01-19), Day 27 (2022-01-27), Day 32 (2022-02-01): The device user completes a purchase.
Remerge is notified of all of the above in-app activity on behalf of the app user (i.e., purchases) in REAL-TIME.
5. Match & Attribution
Remerge monitors said activity. In the presence of a (device ID-based) match between the user and the generated in-app event/s WITHIN the predefined (30-Day) Click To Event Attribution Window for the advertiser in question, we attribute said events to Remerge.
In our example, the (30-Day) Click To Event Attribution Window is activated on Day 2 (2022-01-02). To that effect, all of the events generated within the scope of the Day 2-Day 31 timeframe (i.e., 2022-01-03, 2022-01-19, and 2022-01-27) are attributed to Remerge.
However, an event generated on Day 32 (2022-02-01) can NO longer be attributed to Remerge, as it occurs outside the scope of the (30-Day) Click To Event Attribution Window timeframe.
Below is a summarized account of the above process:
Events & Windows
(View To Event Attribution Window Timeframe: 7 Days)
(Click To Event Attribution Window Timeframe: 30 Days)
| Event (Action) | Window (Remerge's Eligibility for Attribution) |
| Day 1: User views the ad. | Yes (7-Day attribution activator event). |
| Day 2: User clicks on the ad. |
Attribution Window Change: (7-Day) attribution window deactivation. (30-Day) attribution window activation. |
| Day 3: User completes a purchase. | Yes (within the attribution window). |
| Day 19: User completes a purchase. | Yes (within the attribution window). |
| Day 27: User completes a purchase. | Yes (within the attribution window). |
| Day 32: User completes a purchase. | N/A (Exceeds the 30-Day attribution window). |