Go-Live Fundamentals – Remerge Support

We have created the following document to accommodate you with the utmost optimal client onboarding/campaign launch experience and set you up for success. Start running with Remerge at your earliest convenience by meeting the below prerequisites. In case of any questions, please contact your Remerge Account Manager.

1. Ensure Corporate & Legal Compliance

NDA (Non-Disclosure Agreement) - Review and sign the NDA, as agreed upon, with your Remerge Account Executive.
IO (Insertion Order/Legal Agreement) - Review and sign the IO, as agreed upon, with your Remerge Account Executive and accept our Terms & Conditions.
DPA (Data Processing Agreement) - Review and sign the DPA as agreed upon, with your Remerge Account Executive and according to our Service Privacy Policy.

2. Provide In-App Event Data

Event Forwarding

Turn ON and enable the forwarding of your In-App Event data stream to Remerge. You may transfer your in-app events by employing our Event Tracking API or the platform of your Mobile Measurement Partner of choice:

Historical Data Transfer

Launching an effective Retargeting campaign builds upon our ability to access a considerable amount of in-app event data. Therefore, if you have only recently initiated event forwarding, we will benefit from a list of user events that occurred earlier. To that end, you may provide us with this part of your Historical Data (recommended timeframe: last three months) either by employing our One-Time List Import functionality or the platform of your Mobile Measurement Partner of choice:

3. Fulfill Creative Requirements

Ad Assets

Ensure your Assets accommodate a Retargeting campaign.
Do NOT Recycle User Acquisition ads. However, if you prefer to repurpose the same images, implement the below modifications (for CTA/Ad Copy support, please reach out to your Remerge Account Manager):
- Remove app store Badges.
- Add a Retargeting-specific CTA (e.g., do NOT incorporate a "download/install now" CTA).
- Create a Retargeting-specific Copy.

Ad Formats

Provide any of the below Ad Formats:
- Static (Native included).
- HTML.
- Rich Media.
- Video.

Ad Dimensions

Provide the below Ad Dimensions:
- Static - 1920x1080, 1080x1920, 960x150, 1200x627 (native), and 900x750.
- Video - The following dimensions together with the same-sized Ratio End Cards:
  - Smartphone - 9:16, 16:9
  - Tablet - 3:4, 4:3

4. Convey Tracking & Partner Information

Tracking & Deep Links

Generate and forward your tracking links to your Remerge Account Manager while ensuring to meet the following criteria:

Each tracking link is associated with a UNIQUE OS (i.e., a UNIQUE Android tracking link and UNIQUE iOS tracking link):
- Android - You may share an App Link or a raw scheme deep link. However, please note: Due to traffic-specific limitations associated with the App Link technology, we highly recommend employing the Custom Raw Scheme Deep Link option. For step-by-step instructions on the generation of the Android Tracking Link via your Mobile Measurement Partner of choice, please utilize its respective guide:
- iOS - Implement the iOS Universal Link functionality per tracking link, with a guaranteed Appstore fallback option, in case of potential breakage. For step-by-step instructions on the generation of the iOS Tracking Link via your Mobile Measurement Partner of choice, please utilize its respective guide:

Generate an impression tracking link in case you wish to measure view-through events.

Functionality

Deep Linking - Each tracking link offers DEEP LINKING capabilities. Please note: In the interest of a superior user experience, we encourage you to provide Remerge with a path that takes your prospect to the EXACT point of conversion (e.g., your product offering or landing page).
Click Tracking - Each tracking link facilitates the visibility of user clicks in the Mobile Measurement Partner's dashboard.
Attribution - Each tracking link supports ATTRIBUTION with Remerge.

Verify Setup

Install the app in question on your mobile device.
Forward the tracking link to your email account.
Open the email message and click on the tracking link. Your ability to reach the app-open page upon clicking on said tracking link verifies the accuracy of execution.

Attribution Windows

Share the screenshots of all of your Attribution Windows (CTA and VTA) with your Remerge Account Manager by following the instructions listed in the Tracking & Deep Links part of this step.

Portal Access

Grant your Remerge Account Manager access to the platform of your Mobile Measurement Partner of choice by utilizing its respective guide:

5. Establish Strategic Goals

Meeting the above-listed preliminary prerequisites indicates your readiness to explore a campaign opportunity with Remerge via a strategic consultation call with your dedicated Remerge Account Manager.

For your convenience, we have gathered a list of topics you should anticipate addressing in your discussion. Ensure to notify your Remerge Account Manager should you decide to modify any of said points:

Testing Phase (30-day minimum)
Benchmarks & KPIs
Reporting (Performance Assessment) Alignment
Attribution Methods & Windows
Historical Data Transfer
Vertical-Specific Requests
Creative Assets
Tracking & Deep Links

6. Monitor your Campaign Performance

Once your campaign is live, your data should appear on the following platforms:

Your Mobile Measurement Partner's dashboard
Remerge Reports Dashboard (for step-by-step instructions on said offering, please visit our Reports Guide)
Remerge Reporting API

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Retargeting