The following document offers insight into the HTML Ad Format type and its implementation guidelines in Dynamic and Non-Dynamic ads. Please review the respective information, and in case of further questions, reach out to your Remerge Account Manager. 

What & Why?

HTML is an Ad Format created by combining file components (JPG, PNG, GIF) with code components (HTML, CSS, JS), thus enabling additional features. Its strengths lie in feature versatility (responsiveness, animation, and dynamic content), component combination feasibility, customization, and applicability to ALL inventories (usually, no letterboxing is required).

Dynamic HTML

Remerge accommodates the below requests pending the completion of the corresponding prerequisites on behalf of the client:

Prerequisites

The ability to launch a campaign that utilizes feed-originated creative assets is pending compatibility with the Remerge Dynamic Product Ads offering. Accordingly, please take the below action steps:

• Review our Dynamic Product Ads guide to ensure operational capability.
• Provide your Remerge Account Manager with the below information:
  
  
  • Product Feed (with an actual feed example).
  • Logo Source File.
  • Brand Guidelines.
  • CTA Text.
  • Currency Text (if applicable).

Requests

• Dynamic Product Ad Creation (DPA, i.e., ads with your product feed to dynamically show the user their last browsed product).
• Custom Template with Dynamic Rules Creation (SmartAds, e.g., location/time of day).
• Our Latest Dynamic Template Creation (DPA2, i.e., a combination of hundreds of layouts shown at random).

Mock Ad Examples:

Non-Dynamic HTML

Remerge accommodates the below requests pending the completion of the corresponding prerequisites on behalf of the client:

Prerequisites

Provide your Remerge Account Manager with the below information:

• Asset Files (PSD, AI).
• A Brief Explanation of Client Requirements.
• Examples of the Animation/Interaction In Question (upon availability).

Requests

• Animation of an Existing Static Image.
• Interactive Ad Creation.

Mock Ad Examples: