The following document offers insight into the Video Ad Format type and its implementation guidelines. Please review the respective information, and in case of further questions, reach out to your Remerge Account Manager. 

What & Why?

The Video Ad Format consists of a video accompanied by a companion ad (i.e., an end card). The video is 6-30 seconds long and mostly in full-screen mode. The format's strengths lie in its engaging and visually appealing style, effective promotion of brand awareness, and end card versatility.

The end card (Static/HTML/Rich Media) appears either upon a user's completed view of the video/upon said user skipping to the end and often contains a CTA leading said user to the destination page/app. Regardless of whether or not a user decides to skip the video, said user will be exposed to the end card, thus making the end card an integral part of the format and one that merits attention. 

In-House Creatives

Prerequisites

• Build Video creatives according to the below-defined Remerge guidelines.

Implementation Guidelines

Provide your Remerge Account Manager with the below information:

Video Requirements

• Dimensions:
  • Smartphone - 9:16, 16:9, 1:1 [MAXIMUM file size: 30MB].
  • Tablet - 3:4, 4:3, 1:1 [MAXIMUM file size: 30MB].
  • Banner - 32:5 [MAXIMUM file size: 2MB].
• Format - Landscape and Portrait.
• Length - 6 (MINIMUM)-30 (MAXIMUM) seconds.
• Quantity - A MINIMUM of TWO videos.

File Requirements

• Supported Media MIME Types - .mp4 and .webm.

Companion Banners (End Card) Requirements

• Dimensions:
  • Smartphone - 9:16, 16:9, 1:1 [MAXIMUM file size: 200KB].
  • Tablet - 3:4, 4:3, 1:1 [MAXIMUM file size: 200KB].
  • Banner - 32:5 [MAXIMUM file size: 200KB].
• Templates - The following are downloadable templates your creative team may utilize to create your banners: Photoshop (.psd).

Please note:

• If your design team cannot provide us with companion banners, provide your Remerge Account Manager with your brand assets and guidelines (such as logo, fonts, and color palettes) so that we can create the banners on your behalf.
• Static banners from your previous campaigns could potentially be repurposed into end cards.
• Refrain from ending your retargeting videos with the app store icon, as we will redirect your user to the app in question.
  
  

Extended Support

Remerge accommodates the below requests pending the completion of the corresponding prerequisites on behalf of the client:

Prerequisites

Provide your Remerge Account Manager with the below information:

• Portrait Videos.
• Landscape Videos.

Requests

• Video Resizing.
• End cards Resizing/Creation.
• Video creation.

Mock Ad Examples: