The following document offers insight into the Native Ad Format type and its implementation guidelines. Please review the respective information, and in case of further questions, reach out to your Remerge Account Manager. 
 

What & Why?

The Native Ad Format matches the in-app user experience in form and function. Its implementation offers a great way of adding scale to your Remerge campaigns and retargeting your users through a more engaging channel.

Requests

Remerge complies with Native 1.0 of OpenRTB 2.5 and supports its clients with the in-app IAB New Ad Portfolio with the Native Element Units Ad Format pending the completion of the corresponding prerequisites on behalf of the client:

Prerequisites

Provide your Remerge Account Manager with the below creative assets:

• Main Image or Video.
• Copy - Title, Description, and a Call-To-Action (CTA).
• Star Rating.

Main Image or Video

• The main Native asset can be either an image (JPEG, PNG or GIF) or a video (MP4).
• Image asset should not contain call-to-action or logo, as they are added separately.
• Dimensions:

Copy

Latin Based Languages 

• Title - Ad headline (up to 25 characters).
• Description - Open-text field describing the ad (up to 140 characters).
• Call-to-Action - Text field for the call-to-action button (up to 15 characters).

Non-Latin Based Languages 

• Title - Ad headline (up to 12 characters).
• Description - Open-text field describing the ad (up to 50 characters).
• Call-to-Action - Text field for the call-to-action button (up to 7 characters).

Star Rating

• User Rating: Any value between 1 to 5.
  

Examples of (the above-listed) Creative Assets & a Native Ad:

• (Ad) Creative Assets
  
• (In-App) Native Ad 
  
  
   

*The App Icon is a native ad component, and as such, it needs to be utilized by the publisher to assemble the ad. Nonetheless, you do not need to provide the said component to Remerge, as we retrieve it from the respective digital store (App/Google Play Store) and forward it to the publisher in question.