The following guide takes you through the necessary onboarding steps to set you up for success. Please review and meet the below-listed requirements by filling out the respective onboarding document you receive from Remerge. In case of any questions, reach out to your Remerge Account Manager.
1. Provide Tracking Links & Attribution Windows
Follow the below step-by-step instructions of your respective Mobile Measurement Partner of choice and provide your Remerge Account Manager with screenshots of your Tracking Links (Click and Impression) and Attribution Windows.
- Adjust Android & iOS Tracking Link Generation
- AppsFlyer Android Tracking Link Generation
- AppsFlyer iOS Tracking Link Generation
- Branch Android & iOS Tracking Link Generation
- Kochava Android & iOS Tracking Link Generation
-
Singular Android & iOS Tracking Link Generation
2. Forward Creatives
Essential Ad Sizes
- Portrait Videos (mp4/.webm - 9:16, 6-30 sec max) that contain static end-cards (1080px * 1920px) in different lengths.
-
Small Banners - 960px * 150px (32:5).
Optional Ad Sizes
- Landscape - Full-screen landscape ads, videos (mp4/webm), and end cards (1920px * 1080px, 16:9).
- We also accept the following ad sizes (for an overview of all sizes, please refer to our extended documentation):
- MRec (medium rectangle) - 900px * 750px (6:5)
- Portrait - 1080px * 1920px (9:16)
- Landscape - 1080px * 1920px (16:9)
- Banner - 960px * 150px (32:5)
- Native - 1200px * 627px
- Square - 1080 * 1080 (1:1)
3. Convey SKAN Conversion Values
Follow the below step-by-step instructions of your respective Mobile Measurement Partner of choice and provide your Remerge Account Manager with your SKAN Conversion Values information.
Adjust
- Grant your Remerge (email user) permission to access UA and SKAN information for your new UA Tracking Links.
- Download the CSV conversion value mapping file.
- Link your SKAN custom events with the Remerge module in the event link section for Remerge to use the Adjust SKAN Mapping API. Please reach out to your Adjust Account Manager in case of any questions.
AppsFlyer
-
AppsFlyer - Download the CSV conversion value mapping file (see example below).
Branch
- Download the CSV conversion value mapping file.
- Create a public key and forward it to Branch support, thus enabling Remerge to use the SKAN conversion value mapping API.
Kochava
- Download the CSV conversion value mapping file.
Singular
- Go to the Conversion Management dashboard. Click Preview Conversion Values and download the CSV conversion value mapping file (see example below)
- Go to SKAN Compatibility Mode and select the I'm running mainly SKAN 4 campaigns option (see example below).
- If you are employing Singular's Modeled Conversion Value report, please forward your Remerge Account Manager a shared link to your report. For further instructions, please refer to our guide.
4. Set CPI Target
- Location - Detail your exact CPI target per Geo.
- Mobile Device - In the case of iOS, specify whether it is a SKAN CPI (e.g., US SKAN CPI = $14, in FR SKAN CPI = $17).
5. Define Core KPI
- Share your most important long-term KPI (e.g., purchase).
- iOS SKAN - Share your most important fine and coarse conversion values (e.g., conversion values 3, 18-23, 46-49, medium and high conversion values).
6. Specify Naming Choices
Conversion Name
- Provide the exact in-app event name of your conversion event as forwarded to us by your Mobile Measurement Partner of choice (e.g., af_purchase or order_complete).
Naming Conventions
- Inform us of any unique naming convention for your campaign name
(e.g., appname_remerge_geo_ua).
7. Consider Pricing
- At the moment, Remerge exclusively offers a CPM pricing model.
8. Share Budget
- State your total budget and any potential preferred time frame for its spending. Please note: We can start your campaign ONLY once we have received a MINIMUM of complete two weeks of in-app events.
- Once your Remerge campaign is live, share the report you are utilizing (via an email, screenshot, or link to your Mobile Measurement Partner dashboard) to evaluate Remerge's performance with your Remerge Account Manager.