The following glossary should provide Remerge clients with insight into the various Filters, Splits, and Metrics available on the Reports platform. For step-by-step instructions on platform utilization and functionalities, visit our Demonstration & Features page. In case of any questions, please reach out to your Remerge Account Manager.
Filters & Splits
Time - Time of activity (e.g., clicks or conversions). The following is a list of the applicable time frames:
- 1 H - 1 Hour
- 6 H - 6 Hours
- D - Day:
- 1 D - 1 Day
- 7 D - 7 Days
- 30 D - 30 Days
- W - Week
- M - Month
- Q - Quarter
- Y - Year
Organization - Client.
App - Client's app name and its corresponding ID, as retrieved from the respective digital store (Android- Google Play Store, iOS- Apple App Store).
Campaign - Activity pertaining to certain campaigns.
Cost Currency - Currency of campaign management fees paid by the client.
Ad - Activity pertaining to certain creatives/ads.
Ad Label - Theme-based groups of ads (e.g., winter vs. spring).
Ad Size - Activity generated by various ad dimensions.
Creative AB Test Group - Activity generated by either the test or control group.
Country - Activity generated in a certain country (e.g., Germany).
Region - Activity generated in a certain region (e.g., EMEA).
Revenue Currency - Currency of client's revenue.
Billing Model - A campaign's billing model.
Attribution Method - A method that is meant to establish whether or not a conversion was driven by a certain view or click.
Impressions - Sum of unique views per ad.
Clicks - Sum of unique clicks per ad.
CTR (Click-Through-Rate)- Sum of clicks divided by the sum of impressions. The result is displayed in percentage form.
Re-engagements - Engagement of users post ad exposure, in the form of an in-app event. Remerge counts any event as a re-engagement should it meet the following requirements (for most clients, the first post app open event serves as the re-engagement event):
- Post impression/click event has taken place within the agreed-upon attribution window.
- One re-engagement per impression/click.
Re-engagement Rate - Sum of re-engagements divided by the sum of impressions/clicks as per the configured attribution windows.
Conversions - Sum of conversion events generated by users, as follows:
- The conversion event is to be discussed and agreed upon with your Remerge Account Manager (e.g., purchase, booking, or other) prior to the campaign launch.
- The conversion event is campaign-specific.
Conversion Rate - Sum of conversions divided by the sum of clicks.
CPA (Cost-Per-Action)- Cost divided by the number of Conversions (Actions). The CPA is a measurement tool, enabling the advertiser to determine the actual cost of a specific action, taken by a prospective user. The ability to monitor costs over time makes it possible to accurately establish the value of a certain action and adjust accordingly.
Target CPA (Cost-Per-Action)- The goal, against which the campaign achievements are measured. Target CPA is set up prior to the campaign launch, thus enabling Remerge to monitor your campaign in a straightforward and automated way.
eCPA (effective Cost-Per-Action) achievement- Calculated success in reaching the Target CPA. The result is displayed in percentage form.
- 100% - Goal is achieved.
- < 100% - Goal is exceeded.
- > 100% - Goal is not fully achieved.
Cost - Campaign management fees paid by the client. The amount will be paid in the respective campaign currency.
Revenue - Client's revenue, and more specifically, the in-app revenue attributed to Remerge campaigns.
ROAS (Return On AdSpend) - Revenue divided by Cost.